- Mitsubishi Motors is launching Outlander plug-in hybrid electric vehicle (PHEV) model in Australian Market
- Model has already been released in Japan and New Zealand
- The trend in Australia is toward environmentally friendly EV vehicles. The new Outlander PHEV will be a plug-in hybrid with low CO2 emissions.
- It remains to be seen how Mitsubishi uses the new PHEV to catch up with Australia’s growing EV market
Mitsubishi Motors will launch the Outlander plug-in hybrid electric vehicle (PHEV) model in Australia on August 15. Outlander’s new model has already been released in Japan and New Zealand.
Mitsubishi Motors has completely redesigned the all-new Outlander, including the body, chassis, and powertrain. The new model is intended to deliver the powerful ride expected of an SUV in a variety of weather and road conditions. It also passes the test of smooth and powerful acceleration while providing a safe and secure ride, which is unique to electric vehicles.
The all-new Outlander PHEV is the Mitsubishi Motors’ flagship model. It combines its expertise in electrification and all-wheel drive technologies. Based on the product concept “I-Fu-Do-Do,” which translates as “authentic and majestic” in Japanese,
The Outlander was introduced in 2001 as Mitsubishi Motors’ first crossover SUV and has since been sold in over 60 countries worldwide. The PHEV variant was the world’s first plug-in hybrid SUV in Japan in 2013. PHEV variant was added to the previous generation model of Outlander. The company launched it sequentially in regions such as Europe, North America, Oceania, and ASEAN, with a total of around 311,000 units sold globally. Company has a significant presence in Australia, where approximately 4,000 units has been sold till the end of July 2022.
The trend in Australia is toward environmentally friendly EV vehicles. The new Outlander PHEV will be a plug-in hybrid with low CO2 emissions. Mitsubishi will try to capture EV market using PHEV model. Since this is not complete EV, it remains to be seen how and when Mitsubishi will roll out an all-electric vehicles and also how it uses the new PHEV to catch up with Australia’s growing EV market.
On the legal front Mitsubishi is facing challenges in Australia related to Triton vehicles. One of the law firms has filed a lawsuit against Mitsubishi Motors Australia over the fuel consumption and labelling of Triton vehicles manufactured between 2016 and 2018. Mitsubishi Motors is completely confident in the accuracy of its fuel consumption testing, which is carried out in an accredited laboratory.
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