Walmart – Supporting Indian Businesses for Expansion in US Market

  • Indian entrepreneurs can use Walmart Platform for reaching US Markets
  • Walmart Cross Border Trade team in India will help Indian vendors on Walmart Marketplace
  • Payoneer will provide key operational solutions e.g. multi-currency payments solutions, automated Foreign Inward Remittance Certificate (FIRC)

Walmart has established a plan to assist Indian businesses in reaching out to international markets. As a result of this move, Indian manufacturers and traders would be able to expand internationally as cross-border vendors on Walmart Marketplace. Indian entrepreneurs that use this service can reach a monthly market of more than 120 million Americans. At the recent Walmart Global Seller Summit in New Delhi, Walmart, along with Flipkart and cross-border commerce provider Payoneer, lay out a thorough roadmap for local sellers with export ambitions. Walmart is aiming to increase its sourcing from India to $10 billion per year by 2027, according to the plan. Payoneer, a Walmart partner in this project, is a NASDAQ-listed company.

Walmart Marketplace is a well-established and expanding retail services in the United States, with almost 170 million distinct items available to a dedicated client base. This year, Walmart hopes to add 40,000 new sellers to the Marketplace, bringing the total number of items available to over 200 million. Walmart views India-made products having a lot of potential in high-demand categories including furniture, bedding, home décor, and more.

A new Walmart Cross Border Trade team in India will help Indian vendors on Walmart Marketplace every step of the way. Sellers will be assigned a dedicated account manager to assist them with onboarding and utilising products such as Walmart Fulfillment Services, which allows sellers to offer two-day shipping to most of the United States while Walmart handles warehousing, delivery, and returns. Sellers in India will also be able to use the Walmart Connect media platform to aid in the creation of effective advertising and marketing campaigns.

Mr Michelle Mi, Vice President of Walmart Emerging Markets and Business Development – Global Sourcing,  emphasised that it a great time for Indian vendors to start selling on Walmart Marketplace as exporters. Walmart’s Platform is presently one of the most popular online marketplaces in the United States, and Walmart is putting a lot of effort in assisting new sellers towards bringing exceptional products and service to the platform. Indian vendors on the Marketplace will have a tremendous chance to succeed in the United States.

Mr Rajneesh Kumar, Chief Corporate Affairs Officer of Flipkart Group said that Digitalization and e-commerce are the gateway to amazing global opportunities. Over the past decade Flipkart has helped build a strong supply chain ecosystem in India by enabling hundreds of thousands of local businesses to begin selling online as part of India’s digital retail revolution. Mr Kumar highlighted that; initiative will help in expanding the pool of export-ready Indian businesses which will be eventually benefited by Walmart Marketplace

Sellers will also have access to an ecosystem of operational solutions provided by Walmart partner Payoneer. It will provide key operational solutions e.g. multi-currency payments solutions and India-focused innovations like the automated Foreign Inward Remittance Certificate (FIRC), as well as access to legal, tax, and compliance support, worldwide shipping and logistics services, and more as a global digital commerce facilitator.

Staff Galactik Views

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